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Showing posts from March, 2023

Understanding Goal Setting Theory: How Setting Clear and Challenging Goals Improves Team Performance

What is Goal Setting Theory? Goal setting theory was first proposed by psychologist Edwin Locke in the late  1960s. The theory suggests that setting specific and challenging goals can improve performance by providing individuals with a clear direction and focus. According to Locke, goals should be specific, measurable, achievable, relevant, and time-bound (SMART) to be effective. (Juneja, 2015)   The theory suggests that setting goals helps individuals and teams to:   1.     Focus their attention:   Setting goals provides a clear direction and focus, which helps individuals and teams to prioritize their efforts and resources.   2.     Increase motivation: Setting challenging goals can increase motivation and commitment, as individuals strive to achieve something meaningful and significant.   3.     Enhance performance: By providing a clear direction and focus, goals can help individuals and teams to perform better and achieve better outcomes.   4.     Provid